Digital need not be Digital

‘The machine allowed precision (in representation), it totally changed the way we built buildings, and the way we composed art. They began to mimmic and form rhythms with each other’.

Doris Wintgens Hötte
The age of the computer and the internet is already giving way to the beginnings of a new era of machine learning and artificial intelligence. Data now allows us new forms of precision, similar to the boundaries once broken by the mechanical machine. It too can totally change the way we build buildings, the way we distribute commodities, workers or energy, and the way we compose art. All these elements are starting to mimmic and form rhythms with each other, so much so that at times it can feel like we’re beginning to make ourselves a redundant part of the puzzle.

By 2020 there will be 300 times as much information available as we had in 2005.1 Accelerating computational power and enhanced connectivity are at the heart of what some are calling the ‘Fourth Industrial Revolution'. Number four shows all the signs of being very different to the last, where the previously dominant drivers of change – globalisation, technology and ‘financialisation’ – served us well by typically delivering the double bonus of economic growth and social progress.

As these three drivers have accelerated together, a widely acknowledged disparity has opened between economic growth and social progress, putting both people and the planet under substantial strain. Underpinned by rapid advances in technologies including artificial intelligence, robotics, the internet of things, nanotechnology and biotechnology, to name but a few. ‘Disruption’ is now the new norm.2

So today, whilst there is no shortage of ‘technical innovation’, we do drastically need to innovate on what we think of as ‘innovation'. The Digital Revolution, whilst undeniably ground-breaking in changing the way we communicate, network and share, has arguably under-delivered thus far in some of the basics of how we live. This is partly because so many givens to the natural world’s systems fall completely outside of the digital sphere. Nature after all is a closed loop system. Basic human requirements too, such as water, food, sleep, love and shelter, exist largely outside of technology’s reach.

The economist E.F. Schumacher once wrote: ‘The true problems of living - in politics, economics, education, marriage, etc. - are always problems of overcoming or reconciling opposites. They are divergent problems and have no solution in the ordinary sense of the word. They demand of’ us ‘not merely the employment of’ our ‘reasoning powers but the commitment of’ our ‘whole personality'.3 Here, much to some people’s disappointment, technology can be little more than a distraction or means of escape.

There has been a problem thus far in the relationship between the digital revolution and the green one. The two have yet to become entirely compatible, or intertwine in a way where they find a way of mutually benefitting one another. The primary link between the two being of course the human, who exists somewhere between both of these realms. We make this relationship complex by committing as Schumacher says, the entire human personality.

These two entities will only increasingly become more interdependent, as the practices we use to manage the natural world will rely increasingly on information digitally harvested and shared. You could think of these two interdependencies a little like the left and right sides of the human brain already work together, allowing us to perform even simple tasks. If we manage to connect the two in the right way, they will empower not just ourselves, but also the natural environment surrounding us too, allowing us both to thrive. Similarly when we fail to make the right connections, we will continue to misfire, sometimes on an epic planetary scale.

Danny Hillis, an inventor, scientist, author and engineer, once explained: “Technology is the name we give to something when it doesn’t work properly yet".4 The somewhat empty label is more than a little ironic, considering a reoccurring belief through human history has been that ‘technology will save us'. Silicon Valley has most recently tried re-spinning this flawed, but still popular myth. But perhaps it should come as no surprise that belief structures like this continue to flourish in a financial climate led largely by ‘speculation'. Back down here in reality, technology will never ‘save us’, but the ideas and actions born from it, one day just might.

Eno points out that only once something reaches the stage where it has a name, such as a ‘bicycle’ or ‘grand piano’, do we tend no longer think of these things as ‘technology'.5 Likewise, only at this stage do these inventions really enrich our lives. The real breakthroughs which stay with us for centuries are then in fact the resulting applications, not the new technologies. But who would ever want to gamble over something which is already proven?

Another weakness in our relationship with technology crops up when we rely on the computer as a machine to foretell or even create the future for us – in much the same way as ancient leaders once trusted their oracles. So much so that around 500 B.C. the oracle at Delphi became known as the ‘belly button’ of the ancient Greek world. (This visual queue might remind you of Stanley Kubrick’s visualisation of Hal in 2001: A Space Odyssey).

Whilst the computer deals explicitly in quantities, the ancient oracles dealt predominantly in qualities. And both can fail dramatically through their own limitations, or equally by how their prophesies are interpreted by us mere mortals. In 560 B.C. Croesus, King of Lydia consulted Delphi before attacking Persia, and according to the Greek historian Herodotus was advised: “If you cross the river, a great empire will be destroyed".6 Believing the response to be favourable, Croesus attacked. Of course it was his own empire that was ultimately sacked by the Persians. As a Wikipedia entry claims ‘Any inconsistencies between prophecies and events were dismissed as failure to correctly interpret the responses, not as an error of the oracle'.

We can be sometimes just as guilty of interpreting and skewing data in much the same way. Invariably we look first for data which reinforces the assumptions we’ve already made. Data with the highest perceived value in today’s society is primarily geared to demonstrate how systems can be exploited, monetised, or made more efficient for capital gains. The interests of humanity, community, well being, or nature barely get a look in.

The writer Douglas Coupland calls this the new era of ‘Data Capitalism’ whereby we ourselves are the ones being harvested.7 For our tastes, loves, fears, shoe sizes, friendship connections, and even our weirdest fetishes. Our personal information is gathered, processed, commodified, and then sold back to us. “We’re being fracked” casually observed Jarvis Cocker, as the two chatted together last December.8 Unless we somehow manage to change our perceptions of value, in this dystopian future – humans become a primary resource.

This is because to capitalists, data is a resource, just like oil, gas or coal. It is a commodity to exploit and sell, and a means by which companies become rich and powerful. Controlling and protecting the flow of data is now at the heart of any future trade negotiation, because a vast array of profit-making schemes depend on its free movement. According to the writer Ben Tarnoff: “The flow of data now contributes more to world GDP than the flow of physical goods. In other words, there’s more money in moving information across borders than in moving soybeans and refrigerators".9

From an entirely different perspective, and for the benefit of the Sustainable Movement – data becomes instead an essential element – much like the earth, water, the wind or the sun. Because without data, there is no means of establishing whether a process has become fully sustainable or not. Here on the brighter side of seeing, data becomes something we simply cannot function without.

It was the Ancient Greeks who originally came up with the concept of the ‘four elements’ of fire, earth, air and water. Proposed originally to explain the make-up of all matter in terms of simpler substances. Eastern faith systems point to a very similar collection of ingredients, whilst some, including Buddhism also recognised the critical importance of the void. The space between elements being of course an incredibly valuable tool in its own right, and one which designers make use of all the time. Scientists more recently suggest about 25 common elements are found in all living things. (Meanwhile breakthroughs in DNA sequencing are further changing our ideas of how everything is connected).

In none of these theories about the make-up of living things does code, artificial intelligence or data yet play any active part. Yet for future life on earth to continue to exist and become better protected, it is entirely plausible that they one day might. In fact, sustainable methods of living require measurement, analysis and intelligence by default. Without mathematical proof, there is simply no trustworthy means of validation.

Until this time, words like ‘sustainable’ will remain the empty labels we already use, unless we harness data to act on a functional level, as a clear method of verification. Here free flowing data will increasingly play a holistic role in measuring the impacts to which any system also interlinks. Data thus might one day become our sixth essential element. Or perhaps if you’re a scientist, the 26th common element.

Data’s usefulness to the Sustainable Movement lies in its ability to help businesses understand and act on the environmental impacts of their operations. And by making their activity more transparent, it then follows by steering customers to make more informed decisions as well.

Data helps us assess and calculate environmental risks. It guides our understanding of where the future demands for energy and food will appear, and where the biggest gaps in efforts to reduce carbon emissions remain. It can propel the optimisation of how we use resources, reducing waste and saving money. In the longterm, data helps governments implement policy and better regulation – an area where they presently struggle to keep pace.10 Data then allows us to do quite a lot. If we wish to reduce wastefulness or learn more about how our ecological footprint applies across all our systems of living, data will ultimately help us to track, keep on track, and optimise.

Sometimes there are less holes with how data is being harvested, but there are still fundamental problems with how it is interpreted and acted upon. In the case of climate change, there remains a weakness with how facts born from the accumulation of data are even trusted. There is certainly no shortage of technology which could help us here. But these problems exist as issues of human complexities, or the choices between where we perceive there to be the most value.  These blockers will continue to occur within the building of more sustainable systems of living, unless we can summon the willpower necessary to make  suitable enough tools, or as Eno says: ‘the resulting applications'.

In 1951 Alan Turing (the mathematician and computer scientist who once cracked the Nazi encryption code), developed mathematical equations which began to understand the development of patterns and shapes in biological organisms. Essentially he used maths to help explain why leopards grew spots, whilst zebras had stripes. If this was possible 80 years ago, then imagine what we could use maths and modern computing power to explain and help us develop techniques for today.

Traditionally we measure the success of our systems by the axis of cost and time, largely with a view to increasing efficiency and advancing financial profit. Tomorrow’s measurement tools will need to make much more complex calculations, which allow us to calculate the full environmental implications of whole systems and connected processes, over many life cycles. Their axis might end up being varied and many.

So a more sustainable future will rely equally on the creation of new standards of measurement, and new concepts of value which can be easily grasped and interpreted by people of all backgrounds. The task which follows is to then facilitate how this new information is communicated and shared. Here the free flow of information relies not just on the refinement of how it flows, but the organisation of the information itself as well.

If the digital revolution has taught us one thing thus far, it’s that the world can live and breathe with collective human emotion. From tragedies in Paris, London, Istanbul, Kabul, and most recently Christchurch, the sympathy and grief does outpour in holistic connectivity. Meanwhile the same technology has helped us meet and congregate en masse in the real world too. In 2011 the Occupy movement, a small protest which began in New York, quickly spread to a mass movement in over 1000 towns and cities worldwide. Perhaps this next phase can deliver on this next level, an altogether bigger promise - the successful application of global collaboration working to civil, societal and environmental needs.

One divergent problem to be aware of is that the more technology disrupts people’s daily lives, their means of employment, financial or personal security, the less it may be trusted in some aspects of what it is asked to deliver. Technology was supposed to ‘bring people together'. We’ve seen in some ways it has, whilst in other instances, we’ve seen it is also capable of causing large fractures. But don’t forget, ‘bringing people together’, this was never technology’s explicit aim, it was only the promise.

The computer machine’s short-sightedness has always been humankind’s kryptonite too. Our short-term needs have for too long overshadowed the longer-term requirements of future generations. For a machine at least, this is because to predict the future it has to make its calculations based on data which already exists. Calculations are made ‘based on the implicit assumption that ‘the future is already here’, that it exists in a determinate form'.11 The machine predicts the future by analysing the present and comparing it to events in the past. As a result, we become stuck with the system within which we already exist.

The solution of course lies not in trying to predict the future, but in making it instead. Almost a half century ago back in 1973 Schumacher already identified for us: “We must look for a revolution in technology to give us inventions and machines which reverse the destructive trends now threatening us all".12 This involves first a revolution in how we think, and where we place our priorities.

Amazon recently announced it was working on a pet translator that would sit around your dog’s neck. And by the process of machine learning it would increasingly recognise your pet’s movements and noises, in order to learn what it wanted, and translate these signs back to the owner using the human voice. Whilst amusing and novel for the owner who doesn’t understand their pup might occasionally need a walk. We would perhaps be much better off building something like this, but big enough to wrap around planet earth, and listen more closely to what it has to say.

Technology will only ever be as successful or accountable as the explicit objectives which it is designed to fulfil. Which is why this next phase will need to be defined by a new wave of progressive thinkers exploiting technology for everyone’s benefits. And meanwhile, the format of using technology as a means to exploit each other, would be the most preferable of C20th schemes to leave well and truly behind.

Like any relationship, the better the two-way communication (or essentially the flow of information), the more we increase the chance of a successful partnership. This will only come as we create more meaningful and useful technology.

To be explicit, the aim should not be to make technology smarter, but to enable and empower smarter and more caring people instead. Neither ‘digital’ nor ‘technology’ should be anyone’s future end goal, they are simply a means by which we achieve a healthier and more enriched life here in the present. Technologists this century who aren’t also thinking in terms of the original organic elements of life, will fall short of solving human needs, just as drastically as environmentalists who once retreated from civilisation, whilst ignoring the inordinate possibility which originated with the arrival of the computer.

Fully connecting sustainable processes serving a global population of 8 billion, would simply not have been possible in a pre-internet age. Because the management of data interlinking people, processes, systems and their environmental footprint, on a global scale, relies on a networks of networks. Since Tim Berners Lee very kindly plugged us all in together at the end of the 1980’s, we’ve had the basic application for some time already. The only real question which remains amongst all the choices of what we build next, is what exactly are we waiting for?

Re – Quote #4 — TECHNOLOGY!

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Chapter 15 —
All the signals of Hope are already out there blinking and flashing – In Action!

Credits & Notes:
IBM Estimate
Saurabh Tyagi
Sustainable Brands

Enabling a Sustainable Fourth Industrial Revolution
G20 Insights – 2017

E.F. Schumacher
Small is Beautiful
Vintage Books
4 – 5
Brian Eno
John Peel Lecture – 2015
BBC Radio 6

Oracle Definition
7 – 8
Jarvis Cocker chats to Douglas Coupland & Shumon Basar
The Age of Earthquakes
BBC Radio 6 – Sun 17 Dec 2017

Ben Tarnoff
Data is the new lifeblood of Capitalism
The Guardian – Thu 1 Feb 2018
Saurabh Tyagi
Sustainable Brands

Adam Curtis
BBC – 2017

E.F. Schumacher
Small is Beautiful
Vintage Books

The Sustainers — 21st Century Pioneers
© 2017. All rights reserved.