— Which comes first: Changing how consumers think? Or changing how designers design?

“I would go a step further. I believe that in order to change our current fashion system, we need to rethink our economic system at large, and the values that it’s based on. We need a fair and healthy global system that first and foremost serves a radically new goal: meeting the needs of all within the means of the planet. I would like to recommend reading “Doughnut Economics: Seven ways to think like a 21st-century economist”. Recently published in 2017 by British economist Kate Raworth, it is an inspiring analysis of how we need to widen our concept of economic development and invest in the human, the natural and the social wealth that sustains us.”